Food & Friends Brand Identity

The mission of Food & Friends is to foster a community caring for men, women, and children living with HIV/AIDS, cancer, and other life-challenging illnesses by preparing and delivering specialized meals and groceries in conjunction with nutrition counseling. The goal of this logo redesign is to represent Food & Friend's promise of reliability, community, and compassion. By using a "fork hand" symbol, it represents both the lending of the community's hand and the physical act of serving food to those in need.